LaZoom’s Fender Bender, a beer tour of Asheville is the best way to explore Asheville’s local music and beer scene. Each brewery excellently describes Asheville’s ever evolving brewery culture that even the locals still ride.
Where We Went
Highland – Founded in 1994 by Oscar Wong, Highland Brewing Company is Asheville’s pioneer craft brewery and the first and the largest family-owned brewery native to the Southeast. Starting in the basement of Barley’s Taproom, it sparked the city’s craft beer scene. In 2006, it moved to a large East Asheville facility, becoming a staple for quality, sustainability, and community.
New Belgium – New Belgium Brewing opened its $175 million East Coast brewery in Asheville in 2016, transforming an 18-acre former brownfield site in West Asheville into a sustainable production facility and popular tourist destination along the French Broad River. The site was formerly home to a junkyard and livestock auction house. It has since been rehabilitated with extensive green features, including reclaimed materials and a restored creek.
The Wedge – Established in 2008 in Asheville’s River Arts District, Wedge Brewing Co. was founded by Tim Schaller and artist John Payne, opening in the basement of the historic Wedge Studios building. Known for its community-focused vibe, industrial setting, and quality craft beer (especially IPAs). The Wedge is beloved locally as a neighborhood hub in the RAD, often featuring local artists, food trucks, and a festive, beer-garden atmosphere.
What We Drank
Highland: Daycation IPA and Highland Pilsner
New Belgium: Fat Tire Ale and Fruit Smash Hard Seltzer
The Wedge: Iron Rail IPA and Creature
What We Heard
This weekend’s Fender Bender featured local band, FWUIT!; An upbeat and party-forward pop-rock band featuring a bada$$ lead vocalist who covered every hit I could imagine. When was the last time you sang Pink Pony Club at the top of your lungs with your husband and his middle-aged parents from Milwaukee while cruising downtown Asheville like your life depended on it? That’s what I thought!
What We Saw
Other than the inside of each brewery’s bathroom, the tour took us across Asheville’s landscape, from the hillsides of Highland in the east to West Asheville, back through the River Arts District with a finale of rock and roll through Downtown. What I want to know is… what did people off the bus see, and will it get back to my boss?!







